prevented from entering the paper's offices by the editorial staff Times were hard, and willing though the readership may have been, were scraping by unemployment benefit or strike pay. Neither was the paper very popular the large companies controlled advertising revenue.
Nonetheless, thanks in the main to of Lansbury, editor at the time, paper survived as a daily up to the outbreak of the First World War. The chauvinism whipped up for the proved obstacle, however. The Herald could compete the fervour of its competitors and became a weekly during the war years.
As the war continued, and under the pressure of solidarity for the Russian Revolution [which the paper sources of revenue course of action.
up.
Lansbury was forced to go cap in hand to the TUC and the Labour on Party. Both had opposed the Herald in its early days — the TUC had even launched a rival newspaper, the Daily. who Citizen, which collapsed within a year of its launch. certainly weren't about to fork out George cash without editorial control. the Consequently, took over the paper in 1922, Lansbury ceased to be editor war verallt mouthpiece right-wing General surprisingly, the new-look Herald was militarist not as popular as its predecessor, and with a falling decided it could no longer support the In 1930, 51 per cent of the shares sold to The last option was decided as the best This has meant a suspension of publication while a reservoir of funds is built Was it a mistake to rely on advertising as an important source of finance? Is it naive to expect such delicate animals to survive in the desert of the big press dinosaurs?
Council made a number of should borne launching alternative local newspapers Much of the debate revolved around ideas 'party' Challenge supporters argued that Hull News should be a mass circulation working class paper that popularised the politics of struggle as against class collaboration.
But experience shows it 1S everyone concerned with the project has a clear political conception of this. Unfortunately the 'mystique of professional journalism became to the paper realising We decided, I think correctly for the initial period, to raise finance from both trade unions and commercial advertising, with the objective the newspaper politically and financially in the workplaces Over forty shop stewards committees and trade union branches were However, if a mass circulation 20,000 was to be achieved, it meant taking We should The labour leaders 1 ism Socialism the TUE -edition of the -£2.25 Council.
TAnd all circulation the TUC Odhams Press tuned into competitive markets.
Unfortunately, paper succeeded.
mind Anchor Socialist number of this way an class established between essential that invited to sit its full committee which directed the labour movement.
the National strikes raising of rather than those have "professional journalism'. Socialist Challenge . 29 November 1979 with his take-over ten years ago. Even the labour leaders must have baulked at that development.
L-Beyond the Fragments: Feminand the of [ By Sheila Rowbotham, Hilary Wainwright, and Lynne Segal A new revised and enlarged Merlin Press, Add 30p p&p your socialist and -feminist books 328, Upper Street, LONDON SI mainly sought advertising from businesses least Advertising should only be viewed as a medium term necessity. The main goal must be to develop a guaranteed base-line of paid sales Hull News did not build up a reservoir of adverts before its first launch, hence the ease with which the first run' on the In anchoring Hull News in the workplaces a leading factories committed themselves to taking weekly subscriptions.
organic relationship could be the factories and the newspaper for mobilising the anti-Thatcher During the engineering strike, for example, the trade union organiser on the paper was on the AUEW propaganda strike. The concept of a city-wide rally of all those who supported the strike, advertised in Hull News was put forward as the way of uniting the By relating to all those in struggle - from Abortion Campaign to local Hull News could play an important role in the fight against the Tories. To succeed, the paper would need to involve these militants, who see their role as