be calling on their readers to vote for the Tories. their message will lean in and presses.
How much the Tory Party is spending on street posters to advertise its wares is a secret. The rumoured figure is f2m.
That might seem extravagant since most of Fleet Street now functions in effect as a permanent propaganda machine for the Conservatives.
The affinity with the party of big business begins in the boardrooms of the multinationals and conglomerates which - with the exception of Daily Telegraph daily output National newspapers these days are profitable The register on the loss side of the financial balance sheets. It is politics which largely maintains the City's interest in supplying our daily reading material.
As Victor Matthews, executive of Trafalgar House, put it when his shipping and property company took over the ailing Daily couple of years ago:
'It is very important in the present state of the country that the Beaverbrook papers should and views which are sympathetic to those of the Conservative Party and of capitalism.' Trafalgar House puts ON 3 May, the day of the general election, over 70 per cent of the national newspapers on sale in Britain will The Daily Express, Sun, Daily Mail, Daily Star Daily Telegraph, Financial Times, and The Times (if the same GEOFFREY SHERIDAN looks behind the screens direct sense. In 1977 it donated £20,000 to the Tory Party. S Pearson and Son, owners of the Financial Times, contributed bit £10,000 in the same The companies which fund the Tories do not need to directly own papers to ensure their account. It is their advertising provides the inancial prop to the editoria columns.
Alone among the 'popular' mass dailies, the Daily Mirror calls for a Labour vote. It's almost there unwritten rule that it should do So.
The labour movement, spite of its hostility bosses' press, has barely begun to debate the possibilities of an alternative mass press, the Mirror were to withdraw its traditional backing chief shown products could finally snap.
There are no prizes guessing the kind of Labour government the Mirror wants to see re-elected. The Sunday Mirror spelt out its support last weekend: their The Prime Minister has shown true grit in standing up to une unions in tne long-term interests of the country. When comes to patriotism money where its mouth is in a | Callaghan can claim a thing or | which the present government DAILY VOTE direction. /SMELL referendum the Market the Labour left.
the everyone of the Sun if democracy over the paper Labour vote. was elected. They unanimously called for a Yes vote in the membership, WHICH marked a significant defeat for The sharpest turnabout in voting line up on the the national press this decade has policies. come with the phenomenal rise In the 1970 general election, class, shortly after Rupert Murdoch's News International had taken reveals, - which began life as the Daily Herald, jointly owned by the TUC and Labour Party - the Sun called for a VOTE the Sunday Times, puts it in his book The Politics of the Media:
'Organisations which invest that kind of money could not help preferring a world where the rights of property were respected and the future reliably predictable from the past.
Meanwhile the Labour government advocates the kinc "rationalisation' which Times Newspapers is attemp ting to carry through. and remains silent on how that new technology could be used expand the press in the interests Publishing interests as % of turnover 24% 25% N/A 65% 17% lead many working class people to the conclusion that Labour is not offering them any solutions Socialist Challenge 5 April 1979 page 5
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it's back in business) will all be waving the flag for TV and radio can't officially line up that way, but
VOTE TORY